You will be redirected back to your article in seconds
Skip to main content

This Japanese Company Turns Denim Sails Into Jeans

Denim hits the high seas in Kaihara Denim’s latest concept for jeans, Cruising Jeans.

The Japanese company debuted a unique method of producing jeans by exposing the denim fabrics to the Seto Inland Sea as a sail last week. The sodium and magnesium contained in the sea breezes combine with the indigo, making the fabric resistant to fading.

After cruising over a total distance of more than 400 miles in a 40-day period, Kaihara made the denim sail into a limited collection of jeans, T-shirts, bags and shoes. Consumers can purchase items on Fujimaki. The brand rep told Rivet the company is looking for more retail partners.