The first of three Denham-designed Nike sneakers dropped Friday. The Amsterdam-based denim brand introduced its version of the Nike Air Max 1, a unisex sneaker reimagined with authentic Japanese denim, tan nubuck and indigo suede.
The sneaker is an example of how Denham founder Jason Denham respects the original design of the Nike kick, while maintaining his brand’s use of high-quality Japanese indigo materials.
The upper includes kakuju-tsunagi sashiko stitches—a type of Japanese embroidery—in addition to indigo checkered denim and indigo fishbone made by the mill Nihon Menpu Japan.
The co-branded sneaker also features a rubber outsole and Nike’s air cushioning technology for comfort, and includes Denham’s signature in the sole. Sustainable bamboo lace tips are engraved with the denim brand’s iconic scissor logo.
The Nike Air Max 1 is available in Denham stores and on its website and retails for approximately $236.
Two more styles will drop on Sept. 25, the Nike Air Max 90 and Nike Air Max 95.
The Denham x Nike Air Max 90 will sport multi-layered indigo and ecru denim uppers from Denham’s longtime collaborator, Candiani Denim. The style, which also includes Denham’s signature on the inner sole, will retail for approximately $189.
Washed black denim will be used for the Air Max 95, and striped yellow accents serve as a nod to the 1995 version of the sneaker. The sneaker will also feature Denham’s tagline “The Truth is in the Details” on the underside in the air sock. The style will retail for approximately $212.