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Jennifer Lopez Fronts the Spring 2020 Guess Campaign

Jennifer Lopez’s star is shining even brighter these days.

Along with receiving accolades for her turn as a stripper in the film “Hustlers” and headlining the Super Bowl Halftime Show in February, Lopez has signed on to be the face of Guess and Marciano for a second season.

The actress, singer and dancer stars in the brands’ Spring 2020 worldwide campaigns. Shot in Santa Monica, Calif., the Spring 2020 images showcases three-piece suits, printed dresses and white eyelet sets.

The campaign, art directed by Guess chief creative officer Paul Marciano, will roll out across fashion and lifestyle magazines, retail stores and on the brands’ collateral materials.

“Jennifer continues to push boundaries in the music, fashion and film industries and represents everything a Guess Girl is—confident, sensual and adventurous,” Marciano said. “This campaign shines a spotlight on Jennifer’s natural beauty and showcases exactly why she is celebrated as a true icon.”

Jennifer Lopez stars in Guess' Spring '20 campaign.
Spring 2020 campaign Courtesy

Lopez’s first campaign for the company debuted during the Spring ’18 season. Guess also created exclusive merchandise for Lopez’s “It’s My Party” tour in 2019.

“Whenever I do a collaboration, I always think of a character that I can play and be and we had a lot of fun doing that with this campaign. The vibe this time was a mix between an Italian film star from the ’60s, mixed with Madonna from the ’80s, mixed with Sofia Loren,” Lopez said in a statement. “It’s so much fun to get into the character and to make that happen. The clothes and setting of the shoot really worked well together to make this campaign come to life.”