The third time is the charm for Joe’s Jeans and jewelry designer Stephanie Gottlieb.
The Los Angeles-based denim brand released its third collection co-designed with Gottlieb featuring her signature use of sparkly embellishments.
Like her first two collections, which focused on white crystals and heart motifs, Gottlieb told Rivet the new styles are about “adding fun and feminine flair” to spring looks. Sprays of white crystals in various sizes and pearls embellish the front of jeans and shorts.
“I love a good pearl moment,” she said. “My jewelry collection has very few pearl pieces because in jewelry, pearls give a different vibe and are for a specific buyer. But with denim, I felt that the pearls brought a feminine and chic feel to our blinged-out denim styles.”
Pearl-embellished denim is posed to have a captive audience with brides-to-be dressing for pre-wedding activities. In the era of “pearlcore,” Pinterest named the bauble as a trend to watch this year. The platform saw three times more interest in the search term “pearl gown” and double the number of searches for simple pearl rings.
Other styles have rainbow-hued crystals cascading down the leg, tapping into the seasonal shift toward vivid and joyful colors and upcoming Pride collections.
“We love adding a bit of embellishment to make an everyday basic feel a bit more elevated and exciting,” Gottlieb added. “Our goal is always to dress our girl in something that other people will look at her, stop her and say ‘Wow, where did you get those jeans?’”
Styles available now include a white denim Ozzie short and the Emmy short available in blue and black. Both shorts have unfinished hems, adding a laidback look to the embellished pieces. “From our last collaboration, we learned that denim shorts were in high demand,” Gottlieb said.
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A white denim Charlie Ankle, a high-rise skinny, is also part of the line. The collection retails for $178-$298. It is available on Joe’s website as well as Saks.com and Saks stores in New York City and San Antonio, Texas.
The Luna Ankle, a high-rise cigarette jean in blue and black washes, is available now for pre-order and is expected to ship on May 25.
The collection arrives at a time when Y2K bling is back in style, but Gottlieb said her collaboration with Joe’s hits a different note.
“The Y2K trend was very matchy-matchy. With our denim collection, I look at these as elevated basics,” she said. “For a modern and wearable look, treat them like you would any other pair of jeans, and dress down with a casual T-shirt and slides for day, or dress up with a solid-colored tank and heels.”