Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Joe Fresh Taps Quartet of Supermodels for Fall ’15 Campaign

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Supermodels and denim share the spotlight in Joe Fresh’s Fall ’15 campaign. The campaign features Karlie Kloss, Joan Smalls, Sean O’Pry and Andres Velencoso dressed in essential denim pieces for the season.

Joe Fresh’s fall line smacks of the ’60s and ’70s styling with patchwork denim, flared silhouettes and down surplus fabrics with a contemporary look.

The global campaign will run in all of Joe Fresh’s markets: Canada, the U.S., South Korea, Saudi Arabia, and Egypt. Joe Fresh President Mario Grauso said the quartet of international models resonate with customers around the world, adding to the momentum of the brands’ ongoing expansion in international markets.

“Bringing together this exceptional group of talent creates an exciting moment for Joe Fresh and delivers our message of easy, modern style via bold and powerful imagery,” Grauso added.

In addition to the campaign, Kloss’ favorite items from the collection will be displayed in-store with special “Karlie’s Picks” hang tags, as well as a dedicated landing page on JoeFresh.com with all of the models’ favorite styles for the season.

Related Articles

More from our brands

Access exclusive content Become a Member Today!