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Joe’s Jeans Taps Foster Sisters for S/S 2020 Campaign

Less than a month after announcing a capsule collection with jewelry designer Stephanie Gottlieb, denim brand Joe’s Jeans launched a Spring/Summer 2020 campaign teasing its latest partnership with Erin and Sara Foster.

Best known for co-producing their VH1 series “Barely Famous,” Erin and Sara aren’t afraid of poking fun at themselves—and that sentiment carries over into their upcoming capsule collection under the label “Favorite Daughter for Joe’s.” They are the daughters of Grammy-winning producer David Foster.

Available in April, the collection features silhouettes that reflect each of their favorite styles: The Sara is an ultra high-rise skinny, while The Erin is a high-rise straight. Also featured in the collection is a sportswear range, as well as each of their adaptations of a cargo pant.

The collection will be available at Saks Fifth Avenue, Bloomingdale’s, Neiman Marcus and as well as at Joe’s freestanding boutiques and website. Prices range from $98-$298.

“This partnership with the Foster sisters speaks to our desire to engage the social community with our brand in different ways by stepping outside of the box tapping into relevant personalities that we feel will not only elevate the brand but will also speak to the consumer,” Joe’s Jeans CEO Suzy Biszantz said. “We are thrilled to collaborate with Erin and Sara Foster; two smart and savvy women; and to introduce their fresh take on Joe’s.”

Styled by their sister Jordan Foster, the siblings were photographed by Mike Rosenthal in Malibu.

This wasn’t the first time the sisters have worked with Joe’s. At Erin’s wedding in December, the brand held a denim jacket activation as guests arrived.