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Jordache Vintage’s New ‘80s Denim Collection Drops at Walmart

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Jordache is continuing its partnership with Walmart with a Spring/Summer 21 collection that honors the brand’s roots at an affordable price. All items retail for under $40.

The Jordache Vintage collection focuses on throwback styles, Americana motifs and answers the call for casual and comfort basics with an expanded line of T-shirts and sweatshirts.

The women’s collection weaves in workwear influences on par with modern trends. Denim jumpsuits and coveralls come in an array of dark and light washes, as well as white and ’80s-inspired faded pink. Some feature a patch with a multi-color Jordache logo—a detail that is carried into cropped tees. A two-tone denim bomber jacket blurs the line between sport and streetwear.

Skinny jeans take a sexy turn with lace-up closures. Button-front jean dresses feature body-hugging silhouettes and pink dip-dye effects that nod to the ’80s, a theme further underscored by acid-wash denim and front-yoke jeans and denim shorts. The dye effects are carried into loungewear pieces such as sleeveless tees, sweatshirts, sweatpants and hoodies.

For men, Jordache blends nostalgic graphic tees and classic denim staples with statement pieces. Loose-fit, distressed jeans, carpenter jeans and denim jackets with subtle branding are contrasted with tie-dye skinny jeans and faded jeans with seaming details.

The collection’s accessible price point has helped Jordache tap into new demographics and further its distribution efforts—strategies that have been crucial for brands during the pandemic. Heritage denim brands such as Levi’s, Wrangler and Lee have found success through wholesale partnerships with retailers like Amazon, Walmart and Target, which have provided consumers with one-stop shopping experiences for essentials.

The Jordache Vintage women’s line is exclusively available now on Walmart.com, with men’s items available later this month. Both collections will be available in Walmart stores in April.

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