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Juniors’ Brand Wallflower Enters New Categories

Wallflower, the juniors lifestyle and denim brand owned by the Mamiye Brothers, announced they have teamed up with new licensing partners to expand their offerings.

Together with The Gina Group, the brand will release hosiery, and with Loungehouse, the brand will debut intimates and sleepwear for Fall ’16. In Spring ’17, the brand will launch footwear with The Gina Group and eyewear with Pan Oceanic.

These new brand categories complement the existing jewelry, watches and handbag lines with partners Carole Inc., Xtreme Time and The Betesh Group, respectively.

Wallflower is also launching a sister brand, Wallflower Girl, with Star Ride Kids as a licensing partner. The collection will be available at select retailers for the upcoming back-to-school.

Nathan C. Mamiye, president of WallFlower, said, “As we expand the Wallflower offering, we are learning the importance of presenting in unison, and the emphasis lifestyle merchandising brings to the selling floor. Our current retailer partners have been nothing but supportive, and our licensee partners understand that we need to deliver brand appropriate product at a great value.”