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JustFab Expands Size Offerings

JustFab announced Friday it would be offering size extensions through their new campaign titled “All Size.” Along with the campaign, the collection offers a broad range of sizes in their ready-to-wear collection, including denim.

JustFab now offers sizes from XS to 34, with the additions of 16W-24W, allowing all body types to shop through the e-commerce website.

The brand, founded in 2010, offers clients monthly customized selections of shoes, clothing, denim, handbags and jewelry available for purchase through the company’s website.

The “All Size” collection includes fashion-forward structured tops, moto leggings and classic jeans among some outerwear pieces. The company’s new campaign comes with a motive to empower women and show that beauty does not come in one set of sizes, utilizing the hashtag #FABforall.

“We celebrate individuality and design styles to fit different body shapes and personalities,” said Yuchin Mao, JustFab head of design. “Style, fit and value will always be our main focus, to deliver the best to every one of our members.”