Justin Timberlake is going all out in support of his new music with a pop-up shop in New York City, offering exclusive product from Levi’s, Jordan Brand and more labels.
Following the release of his fifth studio album, Man of the Woods, and a robust performance at the Super Bowl halftime show last week, the singer caused a mob scene in the SoHo district Thursday night after announcing the location for the temporary shop on his Instagram account.
Fans lined up overnight to get limited-edition products developed in coordination with major brands, each of which correlate with a song from the singer’s new album. Inside, the store itself takes cues from art museums with discreet title tags mounted next to each piece.
Items include a Pendleton blanket, which pairs with “Morning Light,” a Levi’s jean jacket for “Montana” and Jordan Brand sneakers for “Higher Higher.” Additional brands included in Timberlake’s pop-up lineup include Best Made Co. and Warby Parker.
The items featured in the pop-up shop follow other Timberlake apparel collaborations, including the singer’s partnership with Levi’s on its iconic Trucker Jacket. The singer, along with other celebrities, including Kanye West, Tinie Tempah and Karlie Kloss, teamed up with Levi’s to celebrate the 50th anniversary of the 1967 70505 Type III Trucker jacket and released their customized versions of the classic outerwear staple last Fall.