Justin Timberlake is bringing denim back. The 10-time Grammy-Award winning musician teamed with Levi’s for a 20-piece men’s capsule collection called “Fresh Leaves” launching Thursday.
The collection, grounded in autumnal colorways and outdoor-inspired motifs, derives from the concept of Timberlake “making his own mark and offering a fresh spin on timeless pieces to leave behind for the next generation,” Levi’s said.
“Clothes are as important to a musician’s creative process and performance as the music itself. This Levi’s collection is my attempt to share some of my experiences with fans,” said Timberlake in a press release.
Timberlake worked with the Levi’s design team to reinvent some of the brand’s most iconic pieces for the line. The collection spans graphic T-shirts, hoodies and beanies, to oversized flannel worker shirt jackets and a reversible flannel and nylon jacket.
Key pieces include a new addition to the Levi’s fit portfolio—the 501 slim taper—which Levi’s said was inspired by how Timberlake wears his 501 jeans. Timberlake has also redone Levi’s signature Sherpa Trucker jacket, with an all-over camouflage pattern printed using Levi’s recently launched Project F.L.X. digital laser technology.
“We immediately connected with Justin on creating pieces that blended the familiar with the unexpected. Inspired by the stories behind Justin’s music, we used classic materials—canvas, plaids, camo, flannels, Sherpa and denim and put them onto familiar silhouettes and Levi’s icons but remixed them by infusing streetwear elements and hits of modernity,” said Karyn Hillman, Levi Strauss & Co. chief product officer.
Levi’s partnership with Timberlake has evolved since teaming up with the musician in 2017 to create a custom design for the 50th anniversary of Levi’s Trucker jacket. Earlier this year, Levi’s celebrated the launch of Timberlake’s tour by creating eight pieces for his pop up shop in New York and then helped outfit him with custom pieces for the tour itself.
The collection, which retails for $30 for beanies to $158 for a Sherpa hooded Trucker jacket, will be available at Nordstrom stores and Nordstrom.com in the U.S. and Canada and worldwide at select Levi’s stores and Levi.com.