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Calvin Klein Jeans Unveils Campaign with Kaia and Presley Gerber

From new denim constructions, weights and washes to the steps global mills are taking to reduce impact, Rivet's SS23 In Season Look Book: Denim & Trims has everything you need to know for a successful denim season.

The Gerber children are a perfect fit for Calvin Klein’s new family-focused campaign.

Calvin Klein Jeans unveiled its new global multi-media advertising campaign Thursday. Starring model siblings Kaia Gerber and Presley Gerber, the children of supermodel Cindy Crawford, the campaign is the latest iteration of the brand’s #MYCALVINS call to action: Our Family. #MYCALVINS.

Calvin Klein first introduced the “Our Family. #MYCALVINS” campaign in November 2017 with musicians Solange and A$AP Rocky. The concept has family—both born and made—at its center and aims to celebrate the things that unite, including denim.

The campaign will run through the Spring 2018 season across digital channels. The talent featured will represent several generations stylistically, musically and culturally.

Kaia Gerber is following in her mom’s footsteps. The lookalike 16-year-old model made her runway debut at Raf Simon’s Spring ’18 show for Calvin Klein in September. Gerber also starred in a Fall ’17 campaign for Hudson Jeans that featured up-and-comers.