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Karl Lagerfeld Inks Licensing Deal for Denim

Karl Lagerfeld denim is on its way.

The designer’s eponymous fashion brand entered into a multiyear license agreement with Italy’s Giada SpA for the production and distribution of the new denim line, according to WWD.

The Karl Lagerfeld denim collection for men and women will be available beginning Spring 2019 and the line will be sold in Europe, the Middle East and Africa. The agreement is slated to run for 10 seasons.

The denim line will be 100 percent made in Italy, WWD reported. Design elements will include selvage seams, Lurex effects, decorative coatings and embellishments. Cuts will come in skinny, boyfriend and biker fits.

The Karl Lagerfeld portfolio currently includes ready-to-wear for men and women, childrenswear, bags and small leather goods. Additional collections include watches, eyewear, footwear, perfumes, candles and fashion jewelry.

In 2016 the company launched Karl Lagerfeld Paris which brings Parisian-inspired styles to North America. The collection currently includes cropped skinny jeans, faded skinny fit and straight leg stretch jeans.

And Lagerfeld is no stranger to denim. The Chanel designer mixed rainbow jean jackets, denim culottes and long denim skirts with PVC trims, cloudy washes and the brand’s signature tweed for the luxury brand’s Spring ’18 runway collection.

Lagerfeld himself is known for his penchant for black skinny jeans.

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