Designed by denim industry veteran Hiroshi Kato, men’s denim label Kato is looking to further its American business in Fall ’16 with new innovations that meet the denim market’s demand for comfort.
The brand brings a new twist to Made in America denim, as it is designed in Japan but manufactured and washed in California at parent company Caitac Garment Processing, Inc. Fall ’16 is Kato’s fifth season in the United States, and the brand is steadily growing its U.S. business, maintaining a strong presence at retailers like Fred Segal and American Rag.
Kato is building on its success by introducing denim with 4-way stretch, which allows the fabric to expand both horizontally and vertically, and makes for an extra comfortable fit. The brand is also introducing new silhouettes, including joggers and skinny jeans.
Brand representative Yu Fukushima said that stretch bottoms has been very successful for the company, and they have been receiving a lot of requests for the 4-way stretch selvedge and stretch chinos. This season, the brand’s popular line of cotton and wool blend shirts is taking on a dark winter palette, with more solemn tones and minimalist design.