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Keirin Cut Adds Six New Washes

Keirin Cut Jeans, the Kickstarter brand that brought “athletic” fits to consumers, is expanding its collection.

This month the brand is adding six new washes to its jeans with inseams from 30-36 in various combinations for men and women. New styles include the men’s relaxed leg jeans in medium wash, black and medium light wash. Women’s jeans straight leg jeans in medium light wash, light wash and black.

“We are inverting the traditional push model of the fashion industry, where the company designs, produces and pushes products on to customers,” said Adil Abubakar from Keirin Cut Jeans. “Instead, we produce only items that our customers are interested in. This avoids waste, allows us to offer more style variations, helps keep our products exclusive, and lets us offer a lower price point. This is the future of athletic causal wear.”

The brand is currently taking pre-orders. Jeans retail for $89.99.