
The Kickstarter brand that first introduced jeans for athletic builds in 2014 is expanding into office attire.
Keirin Cut Jeans introduces its first men’s and women’s chinos collection this fall. Available in army green, black and khaki, the collection offers inseams from 30 to 36 in various waist/inseam combinations for men and women. Chinos retail for $129.
For the chinos collection, Keirin Cut used garment dyed fabrics made with Turkish cotton for its soft long staples. The company noted the fabrics adaptability to “explosive quads and glutes.”
“Our new Chino collection is very interesting with possibilities for athletic styling. Athletes now have a choice for office wear, with same comfort and versatility to transition into evening wear,” said John Gabucci, Keirin Cut head of marketing.