Own. Denim’s new campaign positions denim as a universal canvas for self-expression.
The Next plc-owned women’s denim brand tapped Kendall Jenner, crowned Forbes’ highest-paid model, alongside a cast of trendsetters to showcase its Fall/Winter 2022 collection.
The fall season delivers a diverse collection of fits, including an ultra-high-waisted skinny, both a flare and a skinny with low rises, a ’90s ankle crop, a mid-rise straight jeans and classic mom jean. Other denim items include a denim biker midi dress and skirt and a 100 percent cotton boilersuit.
The range incorporates key washes alongside trending velvet, raw hems, twisted seams, metallic coatings, gloss foils and hardware detailing. British sizes 6-20 and multiple leg length options are available.
Models Olivia Vinten, Jessie Li, Bola Edun, Caitlin Lamb, Mykeesha Nelson and Meghan Roche also star in the campaign and shared testimonials on denim’s versatility.
“When I’m struggling to find something to wear, I’ll pick jeans as my default. I feel like I can be myself in laid back denim. There is something timeless in the simplicity of denim, which I think helps bring together an effortless look,” Vinten said.
“My style is an expression of me, it reflects my mood and how I’m feeling from day to day. Own. Denim has everything you need for a night on the town, to laid back Sundays chilling at home. I love the variety and the versatility this brings, allowing me to completely own my look,” Roche said.
Own.’s fall collection also introduces non-denim pieces like metallic scoop-neck tank tops, satin button-down blouses and faux leather pencil skirt. The collection retails for $33-$189.
Launched in 2020, Own. is available at Next’s U.K., international and digital stores, as well as additional selected U.K. stores.