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Kevin Hart and David Beckham Pose for H&M

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For the new campaign for his Modern Essentials collection for H&M, David Beckham mugs with comedian Kevin Hart in matching fall ensembles.

In the video campaign, which will air on HM.com, in cinemas and on television later this month, Hart plays a method actor preparing to take on the role of Beckham.


Modern Essentials Fall ’15

“To be able to make fun of a global icon like David Beckham is a comedian’s dream. I love fashion as much as I love sports, which is why I was so excited to star in David’s new H&M campaign,” Hart said in a statement.

As part of its long-term relationship with Beckham, H&M launched Modern Essentials—a range of classis menswear pieces selected by the fashion icon. The Fall ’15 collection includes striped sweaters, denim and plaid button-down shirts, a vintage-inspired black denim jacket and jeans. The line lands in stores in October.

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