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Khloe Kardashian’s Denim Line Scored $1M in Sales in One Day

As of Tuesday, Khloe Kardashian and Emma Grede’s denim line, Good American, can now add biggest denim launch in history to the brand’s growing list of accomplishments.

Despite sweat shop rumors, which Kardashian denied, Good American was able to reach one million in sales on its first day alone in October.

“I’m so happy with the success we have had in the last month, but we have so far to go. This is only the beginning,” said Kardashian. “What’s really encouraging is the customer response. When people try the jeans they fall in Love. The reviews speak for themselves and that’s something I am really proud of. We’ve created a product that works on a girl who’s size 00 and looks equally great in a size 24.”

Despite selling out twice online, shoppers are in for even more reasons to love the brand. Starting at the end of January, the brand will roll out new merchandise bi-weekly, while continuing to sell their most popular styles. Good American also plans to come out with more denim pieces like skirts, shorts and jackets.

“We’re a brand with a specific purpose. We want our customers to look and feel great in anything they ever wear from Good American,” said Grede. “Making curves look good is not just something we say, it’s a demand our product has to deliver for our customers. We eat and sleep fit. Khloe and I believe passionately in creating the full-size range and marketing our brand using a diverse mix of amazing women.”

The jeans are available online and in select Nordstrom stores.