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A New Kickstarter Brand Takes Aim at the Men’s Chinos Category

Allbirds disrupted the footwear sector. Away shook up the luggage space. Now Perk, a new brand launching on Kickstarter, is taking aim at the men’s chino category by marrying classic design with performance.

This week Perk founders Miguel Madrid and Roberto Kattan released the Perk 2.0 chino. Described as the “toughest-wearing chinos out there,” the bottoms are made out of a custom-milled cotton stretch twill knit that reportedly “breathe easier than denim” and are cut like a classic pair of jeans.

Offering odor-resistant, quick-dry and lightweight properties, the chinos are being touted on Kickstarter as a versatile option for travel, leisure and city commuting—common themes that have given the men’s chino category a facelift in recent seasons.

“Chinos are the common choice for men when choosing what pants to wear on a daily basis,” Madrid said. “We crafted around the needs of men in their daily wear and developed the Perk 2.0 Chinos, a pair of pants that move with you, fit you perfectly and are stylish, yet functional.”

Perk 2.0 Chino
Perk 2.0 Chino Courtesy

And the chinos were designed with inclusivity in mind. The slim fit pants have a curved waistband that hugs nearly every body type and are offered in 27 different sizes, from 29-38, with custom leg lengths available. Perk’s Fit Predictor, which uses data from millions of 3-D body scans, helps consumers identify their perfect size.

“These chinos aren’t ‘smart,’ they’re thoughtful,” Kattan added. “By eliminating all but the truly essential elements, Perk has created comfort standards that are functionally minimal that help you find your way by staying out of it.”

The Perk 2.0 Chino, offered in faded black, light khaki and ink blue, is available now for pre-order on Kickstarter. Each chino comes with a 100-day trial period.