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Kingpins Trend Report: Northern Sport

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Itching for a fight. Driven by an emerging new breed of subversive, ironic labels, the post-normcore generation are homing in on an anti-fashion, working-class aesthetic.

Peels


Courtesy of Kingpins Show;
Photographer: Team Peter Stigter

Jaded and prone to code-switching among genres and subcultures, today’s youth pick and choose from skate, soccer, punk and indie references without loyalty to authenticity or lifestyle.

Marlen Stahlhuth
@lenipaperboats

Click here to purchase the full report.

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