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Kingpins Trend Report: Northern Sport

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Itching for a fight. Driven by an emerging new breed of subversive, ironic labels, the post-normcore generation are homing in on an anti-fashion, working-class aesthetic.

Peels


Courtesy of Kingpins Show;
Photographer: Team Peter Stigter

Jaded and prone to code-switching among genres and subcultures, today’s youth pick and choose from skate, soccer, punk and indie references without loyalty to authenticity or lifestyle.

Marlen Stahlhuth
@lenipaperboats

Click here to purchase the full report.

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