Amsterdam-based denim brand Kings of Indigo’s latest sustainable collection delivers an uplifting message.
The brand teamed with longtime mill partner Candiani Denim to launch the Swim Upstream capsule collection of jean jackets. The collection is defined by the vibrant custom patches inspired by Japanese and Americana artwork as well as patches that reference the collection’s name. Patches also depict Kings of Indigo’s signature koi fish, which doubles as a symbol of independent thinking.
The garments are made with Candiani’s patented Coreva technology, the only biodegradable and compostable stretch denim in the world, featuring organic cotton wrapped around a natural rubber core. Though the technology has been celebrated by designers such as Denham, Stella McCartney and Triarchy, this collection is the first to offer it in three colorways: black, blue and ecru. Additionally, the buttons used throughout the collection are made of recycled metal.
Sustainable production is at the core of Kings of Indigo’s collections. The brand produces its apparel with 100 percent GOTS or Organic Content Standard certified organic cotton, and in 2020, it was approved by PETA as a vegan brand. Candiani has been a source for many of the brand’s most sustainable product lines, including a collection made with the mill’s award-winning Re-Gen fabric that uses no new cotton.
The Swim Upstream collection includes denim Trucker jackets and French workwear jackets for men and women. Jeans and jackets are available for children. Jeans are offered for babies.
The capsule collection is available on the Kings of Indigos website and at Candiani’s retail store in Milan. The store opened in May 2019 to connect directly with consumers and offer exclusive collections from select brands such as Ace Rivington, Atelier & Repairs, Benzak, Blue of a Kind, Closed, Denham, Dondup and Matias.
The collection retails for approximately $180-$349.