June 22 is World Rainforest Day and to help build awareness Scotch & Soda and fintech giant Klarna have committed to plant 10,000 trees. As of Monday, with every first-time purchase made with Klarna on scotch-soda.com, a tree will be planted on behalf of each customer, certified by Trees for All.
The effort is part of the Dutch denim brand’s long-term partnership with Trees for All, a “global scope” foundation that has carried out reforestation projects in Central and South America, Africa and Asia as well as in the Netherlands for more than 20 years.
Of the 10,000 trees committed, 5,000 trees will be dedicated to restoration efforts in the ecological corridor of Costa Rica’s Carara National Park. The park is one of the most biodiverse nature reserves in Central America, but due to large-scale deforestation, many of its plants and animal species have become scarce. Trees for All aims to restore the cloud forests in the Turrubares Mountains. Scotch & Soda and Klarna will also contribute 5,000 trees to the Bongo District of Ghana, one of the country’s driest areas.
Stéphane Jaspar, Scotch & Soda CMO, described the initiative as “a very easy way for the Scotch & Soda community to do good and contribute to reforestation efforts in well-defined areas that need it the most.”
“Through this campaign with Scotch & Soda and Trees for All, we encourage and enable customers to take action with an individual step that collectively contributes to reducing and preventing deforestation around the world,” said David Sandström, Klarna CMO.
Scotch & Soda and Klarna entered a partnership in October 2020. Klarna’s flexible payment methods are available on scotch-soda.com across over 11 markets, including Germany, Sweden, U.K. and the U.S. The campaign follows the launch of Klarna’s global GiveOne.com platform earlier this year. As part of the initiative, Klarna has launched carbon footprint insights for all consumers using the Klarna app and committed 1 percent of all funding rounds to initiatives supporting the environment.
Following the reforestation with Klarna, Scotch & Soda will continue to support the foundation’s project in Ghana this year, as well as in other countries in the future, including in the Netherlands and in South-East Asia.
These efforts are in line with the brand’s work with Canopy, a not-for-profit organization that collaboratively focuses on sustainable forest product procurement to protect forests. As a signatory of CanopyStyle, a program that urges fashion brands to eliminate the use of trees from ancient or endangered forests from their supply chains, Scotch & Soda pledges to have 100 percent of the forest-based fibers used in its collections from producers that Canopy considers low risk by 2025.