Kontoor Brands Inc., with a portfolio led by Wrangler and Lee, has appointed Mame Annan-Brown as executive vice president of global communications and public affairs, effective Aug. 11.
Annan-Brown will have responsibility for all aspects of global corporate communications, developing, leading and executing a cohesive internal and external communications strategy. This includes oversight of message development, media relations, owned and digital content creation, as well as employee relations and engagement.
She also will have responsibility for leading government affairs strategies to achieve positive outcomes, developing Kontoor’s position on key legislative and regulatory issues. In addition, she will serve as a representative and advocate for Kontoor’s interests among government agencies and other select associations. As a member of the company’s executive leadership team, Annan-Brown will report to Kontoor president and CEO Scott Baxter.
“Mame brings more than two decades of experience in delivering high-impact corporate communications strategies and has a proven track record of positioning leading global institutions, as well as emerging brands,” Baxter said. “Her experience in engaging stakeholders, enhancing reputation and building high-performing teams make her the perfect addition to Kontoor as she takes on this incredibly important role.”
Annan-Brown joins Kontoor from the International Finance Corporation (IFC), a member of the World Bank Group, where she served as head of external relations since 2018. Prior to that, she was head of communications at IFC Asset Management Company, chief communications officer at Results for Development Institute, director of marketing and communications at United to End Genocide and vice president of investment bank, marketing and communications at JPMorgan Chase & Co.
“The environment in which we operate has become increasingly complex,” Baxter added. “Having someone with Mame’s credentials and global perspective will be critical in helping us navigate policy changes, while also continuing to position Kontoor and our brands as an industry leader.”
