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Kontoor Delays Wrangler’s China Rollout, But Distribution Expansion Still Key Focus

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Kontoor Brands executives are trying to reinvent the wheel, or the blue jean brand, as they move ahead as a fledgling standalone company after spinning off from VF Corp. last May. But first they have to weather the coronavirus storm, particularly in China, where COVID-19 originated. Kontoor still faces the challenge of ensuring its supply chain…

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