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Kontoor Delays Wrangler’s China Rollout, But Distribution Expansion Still Key Focus

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Kontoor Brands executives are trying to reinvent the wheel, or the blue jean brand, as they move ahead as a fledgling standalone company after spinning off from VF Corp. last May. But first they have to weather the coronavirus storm, particularly in China, where COVID-19 originated. Kontoor still faces the challenge of ensuring its supply chain…

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