Ksubi is having a great 23rd birthday.
The Australian denim and streetwear brand is currently celebrating the memorable milestone—23 is associated with greatness in the sports world—with a limited-edition capsule collection called Ksubi 23 and an accompanying campaign starring 23 global up-and-comers.
The 15-piece men’s and women’s range features gold details across the full collection including gold hardware and the introduction of gold embroidery of the streetwear brand’s slogan “Royalty, Heroism and The Streets,” which is featured on its pocket tags. Ksubi’s box-cross logos have also been updated for it. The range includes Ksubi’s slim fit Chitch jeans model ($280) in white and waxed red and the skinny Van Winkle ($280) in mid blue and waxed black. The embroidered details also feature track styles in a heavyweight cotton jersey including hooded sweatshirts, track pants and tees in red, black and white.
A global promotion highlighting the 23 maverick performers, artists, musicians and athletes has also been launched. All of the participants were chosen as they each embody the spirit of the brand’s “Creative Outsider” ethos. The campaign consists of self-directed shoots that reflect each person’s day-to-day life.
The selected talent includes NBA rookie Dyson Daniels, photographer Urban Wyatt, NFT artist Serwah Attafuah and rappers Skaiwater, Jess B, Clip and ZelooperZ.
“Ksubi has been blessed to have had some many incredible creatives contribute to the brand over the past 23 years. Ksubi 23 is a great moment to reflect on the past, but salute the next generation of creatives. We have assembled a diverse group of special talents whom we feel will be shaping the next 23 years,” said Craig King, Ksubi CEO.
The capsule is now available at ksubi.com and Ksubi stores in Los Angeles, New York and Miami. The soon-to-launch stores in Chicago and London will also carry the limited-edition line.
Ksubi was founded in 1999 in Sydney, Australia, as Tsubi, an artistic collective. Its first denim styles were created at home using angle grinders to create distressed denim. A legal challenge from footwear brand Tsubo forced it to change its name in 2006.