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Kut from the Kloth Packages Sustainability and a Higher Price Point in New Heritage Collection

The comfort that comes with a pair of lived-in jeans is challenging for brands to recreate, but a new collection by Kut From the Kloth comes pretty close.

The Los Angeles-based women’s denim brand launched the Heritage Denim Collection, a line of premium jeans with washes inspired by the ’80s and ’90s. The collection updates the brand’s best-selling styles like the Mia high-rise slim fit skinny, the Catherine boyfriend and the Natalie boot-cut with nostalgic washes with a worn-in look and feel.

“Old jeans and true vintage washes were the whole inspiration for the collection,” said Nicole Hartliep, Kut From the Kloth e-commerce manager. “The jeans look like they came from the ’80s, but they’re made now.”

Made and washed in L.A., the collection allows Kut From the Kloth to introduce and test a higher $108 price point. The brand’s line of core and fashion jeans typically retail for $80.

The collection also offers Kut From the Kloth a new sustainability story to share. Several pieces in the collection are aged using eco-friendly laser technology, which Hartliep says eliminates the overuse of water and chemicals. And fabrics are engineered to age authentically over time.

While the collection was launched as an online exclusive last week, Hartliep says there are plans in place to expand the Heritage line with more novelty and fashion silhouettes for Spring ’19.

“This is just the beginning. We will definitely grow the collection,” Hartliep said. “The flare is a silhouette that is emerging. It’s making a comeback, so you’ll see some kick flares, regular flares and ankle flares in the spring.”

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