The collaboration, which includes polos in navy, white, burgundy and orange, is part of J. Crew’s “Discovered” seasonal assortment. Shirts retail for $55-$98.
The chosen style features a 1983 version of Lacoste’s iconic crocodile logo in blue, which J. Crew head of men’s design Frank Muytjen — who spearheaded the project with J. Crew president and creative director Jenna Lyons — described as a “nice throwback.” Traditionally, the Lacoste logo is in green.
Muytjen said, “I’ve always loved the rich history of Lacoste, and I especially love wearing my vintage Lacoste polos, the softer the better.”
Crewcuts head of design Jenny Cooper added, “Lacoste is just such a classic — The fabric is so well made it just gets better with age. I had a Lacoste shirt that I wore for almost 10 years, beginning when it was swimming on me as a girl to when I had completely grown out of it. We love the history and timelessness.”