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Lawless Denim Ordered to Refund Consumers in Settlement

Lawless Denim is a brand that has proved it can truly live up to its name, as it settles a consumer fraud suit.

The concept behind Lawless Denim was to use vintage sewing machines and Japanese and Cone Mills selvedge fabric to custom-make jeans in Phoenix, Ariz. that would average around $245 per pair, according to AZ Central.

Phoenix Business Journal reported that Founder Roman Acevado opened a branded store in downtown Phoenix in October 2013; though the store closed after a year, Acevado opened e-commerce under the name LD & Co., where he kept taking orders.

According to the consent judgement filed with the Supreme Court of Arizona, Acevedo received prepayment for more than 3,500 consumer orders within 30 days of launching. The brand promised customers that orders would be fulfilled between four-eight weeks after an order’s placement, but hundreds of consumers never received their purchases.

The Attorney General’s office received a batch of complaints from customers who had never received the jeans they had paid for. This led to an investigation that showed that approximately 900 consumer orders had been unfulfilled as of October 2015.

Acevado has been ordered to pay a collective $250,000 for restitution, civil penalties and attorney’s fees.

Customers who have not submitted a complaint are still eligible to submit to the AG’s office. Customers have until Sept. 5 and must send a receipt, invoice or order confirmation.