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Lee and Alife Renew Archival Designs with Nostalgic Pops of Color

Rivet's 2020 Denim Circularity report takes a deep dive into how the global denim industry is plotting its circular future amidst a worldwide pandemic.

Lee and Alife are back together for a second co-branded collaboration—this time with a collection centered on colorful cotton twill sets.

The latest release introduces an “artful interpretation” of Lee’s archival styles, renewed with colors inspired by New York City’s hip-hop culture of the ’80s.

The capsule includes an 11oz. cotton twill jacket based on Lee’s 101J jacket. The fit follows a European construction grade, meaning it has a tapered fit in the arms and a slight cropped length. The cotton twill pant in the collection is based on Lee’s iconic 101Z Pant, which is a relaxed straight-from-the-knee fit.

The collection is available alesan (pale peach), black, gargoyle (gray), lemon and white. Garments are finished with metal heritage “Lee” buttons and a recyclable paper patch. They retail for $150 each.

Though the line is offered in men’s sizes only, Lee and Alife are marketing the jacket and pants as a unisex collection in a campaign for the collaboration.

The heritage denim brand and New York City-based lifestyle brand came together last fall to celebrate their major milestones. Alife was celebrating its 20th anniversary, while Lee marked its 130th year producing denim and workwear. The anniversary collaboration included corduroy jackets, pants, selvedge denim and colorful denim with logo prints.

Alife founder Rob Cristofaro is a long-time Lee fan. As a kid, he would buy Lee jackets from Army and Navy stores and paint the back panel with graffiti.

“As a teen growing up in New York during the B-boy/breakdancing era of the ’80s, Lee was part of the uniform,” he said. “Lee was a part of the 1980s history of New York.”

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