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Lee Brand’s JadeFusion Wins Science Prize

Is jade the future of moisture wicking denim? It’s a strong contender, according to the Edison Universe, a non-profit dedicated to fostering future innovators.

VF Corporation and its Lee brand in Asia were voted a Bronze winner for its JadeFusion Denim in the Edison Awards’ Materials Science category. The innovative denim features particles from gemstones combined with treated cotton to help wick moisture and create a cooler surface.

Frank Bonafilia, executive director of the Edison Awards, said, “Our judges recognized Lee’s JadeFusion Denim as a true innovator out of the many products in its category.”

JadeFusion Denim was launched in China after VF’s global consumer research found that consumers in the Asia Pacific region avoid wearing denim in hot and humid weather due to lack of breathability and stickiness. More than 60 different materials were examined during development. Material experts and scientists determined that yarn infused with jade particles created cooler fabrics. The jade yarn is combined with treated cotton to create a new patent pending fabric that provides superior temperature regulation, more wicking power and quicker drying time than traditional denim.

“For the past few years, our Lee brand in Asia has been relentlessly focused on understanding the Asian consumer while doubling down on innovation and insights,” said David Tring, senior product director, Lee Jeans Asia Pacific. “Lee JadeFusion Denim is an example of these efforts and we are proud to be recognized by the Edison Awards as an innovator in our category.”

Edison Awards nominees were judged by a panel of more than 3,000 leading business executives, including past award winners, academics, and leaders in the fields of product development, design, engineering, science and medical.