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Lee Jeans: Denim Most Popular Choice Among Tailgaters

Join Isko and Rivet magazine on June 3 at 11 am ET for REFASHIONED, a roundtable discussion on the denim industry’s new normal, from concept to consumer.

Lee Jeans, through a sponsorship with ESPN’s “Mike and Mike In The Morning” radio show, has found that most Americans prefer the feel of denim on game day.

According to a poll conducted by the company in conjunction with Qualtrics, 72 percent of respondents said they prefer to wear jeans to football games.

Comfort and looks win as the most important tailgating attire criteria according to the survey, beating superstition, fitting in with fellow fans and standing out from the crowd.

“We’ve been to a lot of stadiums and a lot of tailgates. There is one tailgate staple beyond your typical burgers, brats or beers: jeans,” said radio talk show host Mike Greenberg.

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