For the first time, the women’s Lee European Collection can be purchased on Lee.com.
Previously available only in Europe, the collection offers power stretch denim expertly contoured and designed to enhance the waist for a flattering fit. Finishing touches span vintage copper buttons and rivets, to the iconic leather Lee back patch.
Styles include the Marion high-rise straight leg jean, Scarlett mid-rise skinny jean, Scarlett high-rise skinny jean and the Emylyn mid-rise slim straight fit jean. The European Collection is sold at a higher price point than the rest of Lee’s U.S. product line. Jeans retail for up to $170.
“As a global brand, we want to make sure we offer U.S. shoppers an opportunity to access some of our most popular styles outside the U.S. too,” said Kim Yates, Lee Jeans vice president of marketing.
“We’ve already begun doing this with our imported 101 Collection, which is our most iconic heritage collection featuring selvage denim and heritage details that appeal to the true denim heads out there. Additionally, we know that denim is back – big time! And to that end, we want to provide new options for all the denim lovers out there with our great-looking, on-trend fits and finishes from our European team. While these offerings will be at premium price points, we’ll continue to offer products in a wide range of prices, making Lee accessible to all consumers who choose to move boldly with style,” Yates said.
