From Marc Jacobs’ tri-color bell-bottom jeans, to Celine’s take on ’70s French girl chic, the decade that ushered in dramatic denim silhouettes is having a moment in the fashion spotlight. And now denim pure players and heritage brands like Lee are beginning to incorporate ’70s styles into their collections.
For Spring ’20, Lee’s Vintage Modern Collection include styles inspired by ’70s denim looks straight from its archives. New pieces include Lee’s Vintage Modern Flare, a high-rise flare in a red, white and black checkered print; the Vintage Modern Union-All, a white, long-sleeved denim romper that shows more leg than its original style; and the Vintage Modern Cut-Off Short, a pair of dark-wash denim cut-offs.
“Legendary details” include Lee’s signature pocket labels and patches, as well as its famous spade pocket with S-curve stitching that provides the illusion of a lifted bottom.
“Lee’s Vintage Modern Collection is much loved by consumers and influencers, bringing to life the brand’s storied history while creating a fresh approach to the legendary details and quality product Lee is known for,” Betty Madden, Lee’s VP of global design, said.
Nostalgic styles from the brand’s archives continue to take center stage. In November, Lee launched Reissue, a collection of its first-edition denim ever made for women. Before that, it launched a Fall ’19 vintage collection of men’s jean jackets, button-down shirts and cozy knits, which paid homage to American folk music.
The collection is now available online and at new retail partners, including Nordstrom and Madewell.