Skip to main content

Lenzing and Jeanologia Come Together to Demonstrate the Advantages of Laser Finishing

Lenzing, a worldwide leader in wood-based fibers, has created a technical brochure detailing the technical advantages when using the latest laser laundry technologies in conjunction with the latest TENCEL® fabrics and garments.

Traditionally fashion laundry has been a low-tech industry driven by manual labor and poor environmental standards. However the apparel industry is starting to turn to technology – not only to reduce its reliance on workers, but also to drive new product development and new environmental thinking.

As Jeanologia have developed their business to become the leading thinkers and suppliers of sustainable laundry machines and techniques, new opportunities have arisen with TENCEL® fabrics.

Read more at Carved in Blue.

This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL® and Lenzing Modal® to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit