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Kings of Indigo and Lenzing Host Educational Pop-Up in Amsterdam

While sustainability is no longer a siloed concern, the industry has yet to make it a true priority when weighing important business decisions. Sign up for our webinar "Viewing Sustainability Like an Investor: Weighing Progress and Profit" on Nov 22 to learn key metrics to keep consumers, your company and Wall Street happy.

For many, the easiest way to understand a concept is to see it in action.

Lenzing and Amsterdam-based denim brand Kings of Indigo are hosting a creative showcase that educates consumers on sustainable production processes this week during Kingpins Amsterdam and Amsterdam Denim Days.

The pop-up showcases the Woody Trilogy, a story that demonstrates the fiber production process used to make Lenzing’s Tencel Lyocell fibers and Tencel Lyocell with Refibra, and why Kings of Indigo selected the sustainable fibers.

Made with a closed-loop production process, Lenzing’s technology transforms wood pulp into cellulosic fibers with high resource efficiency and low environmental impact.

Ten percent of Kings of Indigo’s Fall/Winter 2019 collection is made with Tencel Lyocell and Tencel Lyocell with Refibra fibers. The collection includes jeans, skirts, trousers, shirts, T-shirts and overalls.

From Oct. 22-27, the pop-up, located at Elandsgracht 55, will host networking events inviting responsible fashion lovers to stop by and check out the collection.

The pop-up will also offer exclusive items to purchase, including Kings of Indigo’s collaboration with HackedBy__, a project run by Dutch duo Alexandar van Slobbe and Francisco van Benthum. The capsule collection feature upcycled garments made with Tencel Lyocell fibers. These upcycled pieces will be exclusively presented and sold at the pop-up.