Levi Strauss & Co. and textile technology startup Evrnu, SPC announced that they have created a jean made from regenerated post-consumer cotton waste. The process uses a new, patent-pending recycling technology to turn discarded consumer waste into a renewable fiber.
A pair of Levi’s 511 jeans made from this fiber are the first prototype for Evrnu. The garment was created from approximately five discarded cotton t-shirts and uses 98 percent less water than virgin cotton products, according to Evrnu data.
Paul Dillinger, head of global product innovation at Levi Strauss & Co., said, “By tackling water conservation through new fiber innovation, the apparel industry has the potential to significantly reduce its water footprint.” He continued, “As technologies such as Evrnu evolve over time, there will be greater opportunities to accelerate the pace of change towards a closed loop apparel industry.”
Evrnu is expecting this first partnership with Levi’s to improve investor awareness and represent the first steps toward future commercialization of the recycling technology.
“LS&Co. was the perfect first partner for us to demonstrate our technology and capability, as they are an iconic American company with a product that’s recognized around the world,” said Evrnu CEO Stacy Flynn. “Our aspiration is to build a pair of Levi’s jeans that are just as beautiful and strong as the original, and we’re making great progress toward that goal.”