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Albert Einstein Is Levi’s Latest Fashion Muse

Behind every fashion staple lies a story, and Levi’s taps into this sentiment with a new addition to its Vintage Collection that honors a historical icon.

Last week, the heritage brand debuted a replica of the infamous Levi’s Menlo Cossack leather jacket worn by Albert Einstein in the 1930s. The original piece was acquired by Levi’s in 2016 at a Christie’s auction.

The jacket is an exact replica. Its label, Italian sheep leather construction and slouchy silhouette remains the same.

The jacket will be sold as a limited-edition set, complete with a replica of the No. 97 auction paddle used during the bidding, a bottle of perfume specially formulated by Brooklyn-based perfume house D.S & Durga to mimic the smell of the jacket, and the iconic photo of the scientist wearing the garment.

Inspired by the image, the package includes a black eyepiece based on the one worn by Einstein.

Levi’s dropped a limited edition set of its 1930s Menlo Cossack Jacket famously worn by Albert Einstein.
Levi’s Menlo Cossack Jacket Courtesy

“The Cossack leather jacket was purchased by Einstein at a time when he was becoming a U.S. citizen in the mid-1930s and was worn by him regularly during the period he was becoming an ‘official’ American,” Tracey Panek, historian at Levi Strauss & Co. told Rivet. “His purchasing the garment of an iconic American brand seems especially fitting.”

This archival piece nods to the brand’s vintage movement. In October, Levi’s unveiled its Fall 2019 vintage collection featuring iconic pieces from the ’60s and ’70s that embraced folk culture. And now, it turns the clock back even further into fashion’s past with a cultural staple from the ’30s.

“It’s like wearing a piece of history and gives fans a tangible connection to arguably the most important figure of the 20th century,” Panek added.

The jacket retails for $1,200 and is available immediately on the Levi’s website and in select Levi’s stores.