New York City’s Museum of Modern Art (MoMa) pays tribute to fashion through its “Items: Is Fashion Modern?” exhibition, focusing on Levi’s 501 jean and other modern wardrobe staples.
The MoMa’s exhibition features 111 items of clothing, accessories and more that have had a worldwide impact on fashion in the 20th and 21st centuries. MoMa’s display offers an in-depth look at the juncture of fashion and function, where Levi’s brand lives.
According to Levi’s Unzipped blog, Paola Antonelli, the senior curator of the exhibition, swung by Levi’s archives last year to find the perfect pair of 501’s to feature. Levi’s says the museum’s curatorial staff took their time reviewing items in the company’s Virtual Vault, a digital archival tool, before choosing a post-World War II pair of jeans from 1947.
Instead of opting for the brand’s oldest pair of 501 waist overalls, MoMa chose a more modern, yet vintage, pair.
MoMa also chose a pair of Dockers khakis. The Dockers display offers a snapshot from the brand’s A Guide to Casual Businesswear, an early ‘90s publication distributed in human resources kits across the country as a way to show employees appropriate workwear.
The exhibition will be on display at the MoMa through January 28, 2018.
This isn’t Levi’s first foray into museum-installments, having partnered with London’s Victoria & Albert museum’s “You Say You Want A Revolution?” exhibit, been featured in the Smithsonian Institute’s permanent collection in 1964 and the Fashion Institute of Technology (FIT)’s “Denim: A Fashion’s Frontier.”