Last month, Levi Strauss & Co. teamed up with the San Francisco 49ers for the clothing drive, Field of Jeans, which benefitted Goodwill. In two weeks, the drive collected more than 18,850 pairs of jeans, all of which were donated to Goodwill locations in the Bay Area. By recycling jeans, San Francisco residents saved 12 tons of textiles from sitting in landfills and avoided 171,000 pounds of CO2 emissions from entering the atmosphere.
To mark the success of the clothing drive, Levi’s enlisted local artist Hannah Sitzer from Antlre to turn the denim into an original art installation on the 49ers field. The project took 50 people 16 hours to create and incorporated all the donations.
Levi’s Field of Jeans initiative aims to motive and remind fans, especially during the busiest shopping season, about the importance of donating old clothing. Both Levi’s and Goodwill are advocates for sustainability and stress that a small act can make a big impact.