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Levi’s Teams With Streetwear King Angelo Baque

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Awake founder and former Supreme brand director Angelo Baque brings his streetwear eye to a new limited-edition collection with Levi’s. Centered around Levi’s Authorized Vintage, the lineup features classic garments like Levi’s Trucker Type III Trucker jackets and 501 jeans, upcycled with ’90s design influences.

For the collection, Baque has created a collage of patchwork stripes, polka dots, animal prints and other patterns that add vibrant colors to the vintage garments. Each patch of shirt fabric is stitched onto the denim using black thread, creating a “perfectly imperfect” homemade effect that Levi’s describes as “one part ’90s thrift store, one part rebellious modern youth culture.”

The result is one-of-a-kind, upcycled Levi’s​​ Authorized Vintage Truckers and jeans that blends creativity and sustainability.

For the accompanying campaign photographed by Quil Lemons, Baque wanted to tell the underrepresented story of Black families. Lemons shot the campaign in his hometown of Philadelphia and featured his own family in the photos.

“The goal is to break the stereotype of this idea of the fragmented African American family that is commonly caught up in struggle and despair,” Baque said. “These images are about creating a new narrative based on unity and love.”

In a statement on his Instagram page, he called attention to the prevalence of vulnerability and love within the Black community, and said he hopes the media will cover more of these moments. “Vulnerability and love amongst young men presented at a high level and not through trauma,” Baque wrote in the caption.

The campaign reflects Levi’s latest sentiments in support of Black and minority communities. In January, Levi’s partnered with Denim Tears founder Tremaine Emory on a collection based on the story of cotton in the U.S. and a legacy intertwined with slavery.

In June, the brand published a diversity report complete with targets for a more inclusive workforce, and earlier this month appointed an executive to spearhead new efforts.

The Awake NY x Levi’s collection retails for $275-$495 and is available on the Levi’s app, in select Levi’s retail stores and on awakenyclothing.com.

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