Levi’s latest collection shows that the loose denim movement is not exclusive to women’s jeans.
The heritage denim brand, which has capitalized on the new cycle of denim fits, is set to drop a “Super Wide” capsule collection in partnership with Japanese apparel brand Beams that reimagines three classic pieces with wider fits. The collection marks the duo’s third partnership following 2019’s “The Inside Out” and “Half & Half” collections.
The collaboration centers on Levi’s Type I Trucker, the 501 XX jean from the 1950s and a vintage-style pocket T-shirt. All of the pieces are updated with boxy silhouettes, while other elements are also stretched to reinforce the “super wide” theme, including patches, pockets, hang tags and the button fly securing the jeans.
Wider silhouettes are rising across all categories. In December, product intelligence company Trendalytics pointed to the spike in searches for men’s wide-leg jeans, up 168 percent since the year prior. Baggy and relaxed styles followed at 86 percent and 73 percent, respectively.
Subtle co-branding is found throughout the Beams collection. The classic Levi’s Red Tab is updated with the standard Levi’s version on one side and Beams’ signature orange on the other. A special selvedge ID also uses Beams’ orange on both the jeans and the jacket.
The collection, available now at select Beams and Levi’s retail locations in Japan, will launch on the Beams’ website beginning Jan. 8.
A special dark indigo wash jean and jacket will be available exclusively through Beams. It will retail from about $45 (5,280 yen) to $295 (34,100 yen).
