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Levi’s Takes On the Year of the Rooster

Rivet's 2020 Denim Circularity report takes a deep dive into how the global denim industry is plotting its circular future amidst a worldwide pandemic.

Welcome to the Year of the Rooster. Levi’s is gearing up for a lucky year with the global launch of a new Chinese New Year capsule collection.

The collection, available online beginning on Jan. 24, adds a celebratory mood to classic denim pieces through contrasting cuffs and pops of red. Rooster-themed patches are sprinkled across shirts, jackets and jeans.

The men’s collection offers classic 5-pocket distressed 511 jeans, logo T-shirts and a patchwork Trucker jacket. The women’s line features Rooster details on the brand’s 710 super skinny jeans, ex-boyfriend Trucker jacket and an array of denim shirts.

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