Levi’s latest collaborator is well-versed in upcycling denim.
New York-based designer Danielle Guizio cut her teeth in fashion design as a teenager by customizing and repurposing old vintage Levi’s jeans—a hobby-turned-passion that led Guizio to launch her namesake women’s wear label in 2014. The circular technique now serves as the foundation to her first collaboration with the denim brand, available now on the Levi’s app and on Guizio’s website.
Like her early styling, Guizio’s ambition for the collection was to “bring together the more sensual femininity of her designs with the rugged American spirit of Levi’s denim,” Levi’s said.
The result is a capsule balancing “elegance and comfort, romance and classic heritage style” that leverages upcycled Levi’s denim. Included in the six-piece collection are a lace-up back denim corset—one of Guizio’s signature pieces and a women’s contemporary ‘It’ item—an ultra-cropped flare-sleeved denim jacket embellished with colorful rhinestones, and two denim miniskirts exclusive to Guizio. One skirt was distressed by hand while the other features tonal floral patchwork on the front and back.
A “classically inspired” baggy relaxed-fit jean and a super skinny low-rise jean with slight flared hems round out the collection.
Retailing for $280-$368, each piece is made with upcycled denim and comes in mid-wash indigo. Pieces feature one of two co-branded Levi’s x Guizio back patches in either paper or leather.
Guizio said the “meaningful” collaboration symbolizes growth and hard work. “The garments themselves tell a story of celebrating the sacristy of women and embracing the divine feminine that is,” she said. “The polarity of the denim fitted corsets and baggy oversized fit denim showcase the versatile elements to our modern-day woman.”
Limited-edition collaborations have become a way for Levi’s to capitalize on in-demand trends while incorporating upcycling into its production.
Upcycled denim was the basis of its first collaboration with tennis star Naomi Osaka in 2019. The line spanned crystal-fringed jean shorts and knee-grazing shorts made from men’s jeans. Prada Group’s Miu Miu tapped Levi’s for its first range of pre-owned denim revamped with the Italian label’s playful use of embellishments. Vintage Levi’s 501 jeans were also part of the brand’s colorful partnership with Collina Strada this spring.