Levi’s is targeting basketball fans with its latest collection
Levi’s debuted an NBA collection boasting five major teams: the Boston Celtics, Chicago Bulls, Golden state Warriors, Los Angeles Lakers and New York Knicks, marking the brand’s third major sports league deal in the last three years.
“With two sports collections under our belt, we were eager to continue growing our portfolio to offer something unique for NBA fans,” said James Curleigh, Levi’s brand president. “The style of the NBA, whether exhibited through players or fans, is anchored by self-expression. As a brand that has a passion for personal style and individualism, we knew this collection would be the perfect fit.”
The collection features a Trucker jacket with basketball-inspired leather patch and embroidered team name chain stitched on the back, a crewneck sweatshirt, nylon club coat, a western shirt and leather Sherpa.
Levi’s plans to expand the collection and team roster in the future.
The collection sells from $78-$400 is available now online and in Levi’s stores and select retailers.
