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Levi’s Builds an Essential Denim Wardrobe with DTC Retailer

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Levi’s new venture aims to build a better wardrobe. The legacy denim brand teamed with Wardrobe.NYC to offer “Release 04 Denim,” a men’s and women’s capsule collection centered around essential denim garments.

Release 04 Denim offers consumers two bundles: a 4-piece collection for $1,000 and an 8-piece collection priced at $2,400. Each collection is based on classic staples and washes that transcend seasons.

The women’s 4-piece bundle offers a white T-shirt, double breasted blazer, Levi’s vintage western shirt and 501 jeans. The 8-piece range adds a ribbed tank, trench coat, a boxy denim jacket and the choice between a midi or mini jean skirt. The 4-piece bundle for men also offers a blazer, T-shirt, denim shirt and 501 jeans. The expanded wardrobe includes a trench coat, knit sweater, jean jacket and denim shorts.

Levi’s and Wardrobe.NYC feted the launch of the collaboration last month at the Levi Haus in Los Angeles with Jen Atkin, Troye Sivan and Kim Kardashian West. The wardrobes, which are available for pre-order, will ship on July 18.

Bundling high quality pieces with the potential for various combinations taps into a larger trend that stretches far beyond the fashion industry: minimalism. Today’s fashion consumer is scaling back—a byproduct of tidying guru Marie Kondo’s lessons for downsizing, fashion’s impact on climate change and the general concept of using ethics to guide brand loyalties.

Wardrobe.NYC was launched in 2017 by designer Josh Goot and former Vogue editor Christine Centenera as a way to address fashion’s consumption. The company aims to provide consumers luxury-quality pieces their closet needs—and nothing more.

Previous collections by Wardrobe.NYC have focused on tailoring, sport and streetwear.

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