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Levi’s Offers Custom Experiences at Hudson’s Bay

Hudson’s Bay in Vancouver is home to a new Levi’s shop-in-shop. 

The Canadian department store unveiled the 6,600-square-foot space Tuesday, touting it as a “pinnacle experience” celebrating Levi’s heritage, sustainability, and design. Styling services, product tailoring and customization are some of the enhanced experiences offered at the shop.

“With consumer behavior shifting in the ever-changing retail landscape, Levi’s continues to prioritize how we deliver our iconic products and impactful brand experience,” said Nicolas Versloot, Levi’s Canada managing director. “Our goal was to provide a premium one stop shop in a coveted, high-traffic area, perfect for engaging with Levi’s fans who want to connect with the brand, and who are searching for a retail experience as well as their dream pair of Levi’s.”

Finding the perfect fit is at the heart of the concept. All Levi’s stylists have been specially trained to provide consumers with advice on fit and style. With a touch of a button, tech-enabled fitting rooms allow customers to seamlessly interact with stylists on the floor to ask for alternate sizes and request additional pieces. 

The shop is also outfitted with a Levi’s Tailor Shop, where customers can further personalize their purchases by working with a tailor to perfect the fit of jeans. A full range of customization options spanning buttons, rivets, patches, embroideries and more ensure each pair of jeans can be one of a kind. 

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Levi’s shop-in-shop at Hudson’s Bay in downtown Vancouver.

“Levi’s is a brand that has transcended generational fashion eras and remained a must-have wardrobe staple in our customer’s closets for years,” said Laura Janney, The Bay chief merchant. “This shop represents Levi’s continued innovation, quality and latest fashion in an environment that inspires shoppers as they discover and connect with an iconic brand.”

Thanks to new collaborations and wholesale partnerships, consumers can find Levi’s in various retail settings this fall. 

The brand relaunched its ’90s-era SilverTab collection exclusively at 600-plus Kohl’s locations ahead of the back-to-school season. In March, Levi’s expanded its relationship with Target by adding 300 additional stores, bringing the total number of U.S. Target doors selling its jeans to 800. 

Meanwhile, collaborations with Ganni, Denim Tears and Reese Cooper have allowed the brand to serve consumers with different pricing tiers and aesthetics.