Levi’s continues to lead the pack of denim Instagrammers, as the company again took the title for fastest growing denim brand on the social media platform. In February 2016, Levi’s attracted more followers than any other denim brand, according to Stylophane, a digital marketing agency.
Levi’s gained 50,107 new followers for a total audience of 1,179,220. The brand has kept its media strategy up-to-date, reposting photos of followers, sharing video content and working with online influencers.
Guess was the runner-up for fastest-growing brand, gaining 47,045 new followers for a total of 1,323,152, followed by Diesel with 32,482 new followers. G-Star and One Teaspoon rounded out the top five with 21,153 and 10,026 respectively.