Levi’s collaborated with Cumulus Media, a radio broadcasting company, to open Levi’s Lounge, a performance space in San Francisco.
The performance space is housed in Cumulus Media’s radio studios at 750 Battery Street, just a few blocks away from Levi’s headquarters. The space will host private events and concerts listeners of Cumulus San Francisco radio stations.
Listeners of Cumulus Media radio stations can win tickets to these private events through on-air and online ticket giveaways, as well as through Levi’s social media channels. Upcoming shows include Pete Yorn on April 16 and Edward Sharpe and the Magnetic Zeros on June 11.
Jen Sey, chief marketing officer of the Levi’s brand, said, “It’s a natural fit for the Levi’s brand because artists with original and authentic voices—from Bruce Springsteen to The Ramones, Kurt Cobain to Classixx, Debbie Harry to Haim choose to wear Levi’s jeans. The Levi’s Lounge gives us yet another opportunity to showcase and partner with musicians with original voices.”
