Similar to the Levi’s 501, the New Balance 990 series is a defining silhouette for the sneaker brand, with its iconic smooth lines and gray color palette. The 990v3 debuted in 2012 for the shoe’s 30th anniversary and remains one of the most popular versions from the 990 series.
The Levi’s x New Balance 990v3 sneaker boasts indigo and gray colorways to represent both brands, and features hairy suede inspired by the fuzzy back of the Levi’s leather back patch. Created using Levi’s proprietary Shrink-To-Fit denim, the shoe features a color-coordinated Levi’s tab attached to a co-branded New Balance logo.
The sneaker will retail for $220 when it is available on the Levi’s App and NB.com beginning Sept. 9.
Denim sneakers have become a fixture in casual fashion, with brands from all ends of the fashion spectrum—luxury, streetwear, heritage—putting their own spin on the shoe, and sparking seemingly endless collaborations. In 2019 alone, the trend inspired popular styles from Virgil Abloh, Nike and Converse, and collaborations from Kith, Coca-Cola, 3×1 and others.
The Levi’s and New Balance collaboration comes on the heels of the brands’ three-piece collection from August, which featured a co-branded 992 shoe, a Trucker jacket and a pair of jeans, all of which were made using upcycled genuine vintage Levi’s denim. Last year, the brands dropped the Levi’s x New Balance 1300 sneaker featuring limited-edition White Oak XX52 denim from Levi’s deadstock inventory from the now-shuttered White Oak Mills in Greensboro, N.C.